Chris Brogan is an author, speaker and marketing consultant to Fortune 500 companies, including Disney, Google, Coke, GM, Microsoft and Sony. He is also the CEO of Owner Media Group and author of the New York Times bestseller “Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust.”
In this episode, Chris talks to Rob about willpower, taking action, owning your success and the difference between being busy and being productive.
“Your excuses will never be as interesting as the story of how you got things done,” he tells Rob. “By “owning the distance” between his fork and mouth, Chris was able to shed 60 pounds in 90 days, an experience he details in his candid book, “Just Start Here.”
Chris’s moment of change came when he realized he was doing a lot of silly exercises around the gym without ever truly challenging himself. “Variety can be a killer,” he says. “If you make something really complicated, it makes it easier to hide behind excuses.”
He was also in “lean-back mode” when it came to actually following through on exercise routines. “Like so many us, I used to just rip out whatever exercise routines looked good and mistake consuming information for having done something.”
How did he achieve such amazing results? He started owning his health decisions the same way he owned his business decisions.
“You’ve got to be in love with yourself to keep your promises,” he says. “Commitment starts with love of your self.”
He continues, “If you can’t commit to yourself, it’s pretty hard to see how you’ll be able to commit to anyone else.”