Starbucks' Biggest Secret with Brian Stoffel - Ep. 265

Starbucks’ Biggest Secret with Brian Stoffel – Ep. 265

I have a really interesting conversation with Motley Fool writer and the man behind the Medium article, The Bitter Truth About Starbucks CoffeeBrian Stoffel for you this week!

Brian lives quite a unique lifestyle. In the winter, he and his family are down in Costa Rica living at the El Toledo Coffee Farm but they spend their summers in Milwaukee, Wisconsin where they help sell the farm’s coffee beans.

The El Toledo Coffee Farm has quite the background and I’m excited to bring Brian on to share its story with you.


Starbucks' Biggest Secret with Brian Stoffel - Ep. 265


As you tune into our conversation, we also discuss:

  • Starbucks and other big coffee brand’s biggest secret when it comes to roasting their beans.
  • Brian’s own experience with intermittent fasting and shorter, intense workouts to lose weight and stay healthy.
  • The story of how he and his wife stumbled upon the El Toledo Coffee Farm in Costa Rica and its incredible story.
  • How most coffee farms in Costa Rica roast and prepare their coffee beans.
  • Why the terms “organic” and “fair trade” can really impact the coffee economy.
  • The fact that coffee brands have to pay thousands of dollars to be certified “organic” and thus only 1% of Costa Rican farms have that certification because they cannot afford it.
  • How the El Toledo Coffee Farm family diversified their farm to provide for their own family with crops and livestock.
  • The lifestyle and priorities of people Costa Rica versus that of the United States of America and what we can learn from that.


Hope you enjoyed this interview! It was a great reminder for me that whatever you’re doing for your health and wellness, be sure to do it with joy!


Starbucks' Biggest Secret with Brian Stoffel - Ep. 265


Introducing: The Official Coffee Diet Group

The Official Coffee DietI am launching The Official Coffee Diet Group on Facebook and you can get 50% off for the 8-week program with the code OCD50OFF.

What is The Official Coffee Diet Group? It’s a group in which I’m going to share how you can get started with The Official Coffee Diet, transform your lifestyle, lose weight, roast your own coffee beans, and start feeling great!



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What You’ll Hear on This Episode

00:00 Open Sky Fitness Introduction

1:15  Opening comments with Rob

2:40 The Official Coffee Diet and what you can learn in Rob’s new Facebook Group and the incredible weight loss results members have experienced.

3:40 Important factors about weight loss to keep in mind and why it’s like the stock market.

8:00 What it actually means to be healthy and create a lifestyle based on self-care.

10:40 Introduction to Brian Stoffel

11:20 His article on why big coffee companies have to roast their beans to uniformity.

12:00 His origin story of being middle school teachers and later on began working on a coffee farm in Costa Rica.

13:00 Why he and his wife decided to go to Costa Rica for 1 year and ended up living their half of the year.

15:00 How he came to be a writer for the Motley Fool and his regular contributions to Medium.

19:00 What they do in Milwaukee during the summers when they’re back in the USA.

22:00 The start to finish process of coffee creation in various countries.

23:20 Why these big-name coffee brands have to run their operations in order to bring the same experience to everyone globally.

28:00 How most coffee farms in Costa Rica roast and prepare their coffee.

34:20 Which roasts of coffee are the best for most people.

 35:40 The immense amount of coffee that they bring with them to Milwaukee to sell at the Farmer’s market.

37:00 What the coffee season is like in Costa Rica.

43:00 Why the terms “organic” and “fair trade” can really impact the coffee economy.

45:00 Their mission to stay as local as possible with their coffee.

46:20 Different focuses and priorities in Costa Rica compared to the USA.

48:40 The incredible story behind the coffee farm in Costa Rica that his family lives at.

50:00 Coffee brands have to pay thousands of dollars to be certified organic and thus only 1% of Costa Rican farms are organic.

54:50 How the family diversified their farm to provide for their own family with crops and livestock.

56:00 The importance of visiting the farms that you buy from and understanding their background story.

57:40 Brian’s own experience with intermittent fasting and shorter, intense workouts to lose weight and stay healthy.

1:07:00 His experience trying Vietnamese coffee prepared in their traditional method.

1:09:00 The immense variety of different types of coffee even within the small country of Costa Rica.

1:11:30  Closing comments with Rob

1:13:00 Open Sky Fitness Closing






The challenge consists of:

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  • Various content resources including generational eating habits, the importance of building a wellness community, and how to begin a new healthy lifestyle.
  • How to make an impact on your life and life a life full of wellness.


Look Out For Our Upcoming

Throw Back Thursday Podcast Episodes!

We’ll be releasing new podcasts episodes on Thursdays that discuss previous episodes we’ve done, but we need your help! Go to the  Open Sky Fitness Facebook Group and tell us what your favorite episodes are. Then, Devon and I will re-listen to that episode, pick out the best parts and share even more insights on the topic.

We won’t just be regurgitating the same information over again. Since we began this podcast, there’s so much more information out their on health, nutrition, fitness, and personal wellness. So, each Thursday we’ll really just be going deeper into your favorite topics!

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Thanks for listening/reading Episode 265- Starbucks’ Biggest Secret with Brian Stoffel!  We hope you have gained more knowledge on how to be a healthier you.

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